Articles 

As everyone inevitably uses some form of heuristic in communication we believe that disagreements should be expected more often than they are. Just because people share a similar cultural background does not mean they will necessarily react in a uniform way to a...

Accountability impacts people differently, depending upon the circumstance. It can promote risk-adverse behaviour/decision-making or it can encourage a more structured and rational approach. Depending upon the stakes, many individuals use coping strategies that...

While we do not agree with the concept of splitting different aspects of the psyche into separate elements, approaches similar to this have been extremely effective in specific circumstances. Visualisation and Rationalisation have worked well in sports psychology and...

We all utilise subconscious mental accounting without knowing it and when this heuristic is used to assess a monetary transaction it often makes no sense in the cold light of day. The mind tends to gravitate towards large numbers - implicitly downgrading the effort to...

Feelings and emotions not only affect which option is selected when a decision is made but they also fundamentally control the process that is used to make the decision. Generally happy people are much more likely to 'shoot from the hip' and make important decisions...

The idea of combining all available data about individuals into one government-controlled ranking system is an Orwellian nightmare but it is the stated aim of China's Social Credit System. A person's standing with the government will impact on their ability to travel...